How your business can benefit from Outdoor Advertising

Successful Advertising today is….

Before we get into what's successful lets talk about the basics. What advertising is a communication form that intends to persuade and audience to  take action of or purchase a good/service. Advertising is half science and half art. The scientific part is looking at the target audience and finding media formats that have an impact in my campaign. The artistic part of the campaign is using the creative to simply show the benefit or the value to the consumer in a way that they understand and accept.

When we talk about the science of advertising two terms that have an impact are REACH and FREQUENCY. In other words these media formats need to REACH my target audience, or as much as possible, and have a high rate of FREQUENCY to stay top of mind. So when someone is the market for a good or service that I provide my company is the first one they think of. A great way to compare competitive media format is by analyzing the cost per thousand impressions or CPM. Cost alone doesn’t give you a good indication of value without the audience that is exposed to the message.

The artistic part of the campaign is just as important as the scientific part being that the message has to clearly convey what the value is to the consumer. Using the KIS (Keep It Simple) technique is a great method to use. Headline should reflect what’s in it for the advertiser. Talk to your customer in their own language and tell them what they want to hear. Use 1 dominate piece of art that clearly understandable. Then clearly define who you are and even where you are located. The ads that are the simplest are usually the easiest to understand. 

Every form of advertising that is available today… print publications, online, television, radio, direct mail and outdoor advertising all have their features and benefits. Print publications produce a tangible advertisement that can target specific readers, online can target a number of segments and can also involve audio & video. television uses site sound motion and emotion, radio is a frequency medium and outdoor advertising targets consumers throughout their daily routines. As technology advances print, television, radio and direct mail have al been impacted negatively. Newspaper circulation had been trampled by printing yesterdays news in a "now" media environment. Today the average household has over 120 television channel many with TiVo. Radio has also been fragmented by the sheer number of stations, satellite radio and podcasts. Direct mail is affected by rising postal costs and higher paper costs. According the Verisign, "11 million domain names were registered last year to bring the total registered domains to 192 million worldwide. Wow, that's a ton of websites where do you go when you need something and what is the level of online loyalty? Not so good. How often do you see a newspaper, radio station, or a tv station advertise on a billboard? Almost every day. 

A successful advertising campaign uses multiple media formats to target their audience most effectively and outdoor can add efficiencies to any media buy. Outdoor advertising media insurance for your campaign. The type of insurance that will guarantee a large percentage will be able to see your message no matter what their tv, radio, newspaper or online habits are with a good amount of frequency. The message is the medium and adds that reach and frequency to really keep your advertising message top of mind. 

Successful Advertising today is….

Before we get into what's successful lets talk about the basics. What advertising is a communication form that intends to persuade and audience to  take action of or purchase a good/service. Advertising is half science and half art. The scientific part is looking at the target audience and finding media formats that have an impact in my campaign. The artistic part of the campaign is using the creative to simply show the benefit or the value to the consumer in a way that they understand and accept.

When we talk about the science of advertising two terms that have an impact are REACH and FREQUENCY. In other words these media formats need to REACH my target audience, or as much as possible, and have a high rate of FREQUENCY to stay top of mind. So when someone is the market for a good or service that I provide my company is the first one they think of. A great way to compare competitive media format is by analyzing the cost per thousand impressions or CPM. Cost alone doesn’t give you a good indication of value without the audience that is exposed to the message.

The artistic part of the campaign is just as important as the scientific part being that the message has to clearly convey what the value is to the consumer. Using the KIS (Keep It Simple) technique is a great method to use. Headline should reflect what’s in it for the advertiser. Talk to your customer in their own language and tell them what they want to hear. Use 1 dominate piece of art that clearly understandable. Then clearly define who you are and even where you are located. The ads that are the simplest are usually the easiest to understand. 

Every form of advertising that is available today… print publications, online, television, radio, direct mail and outdoor advertising all have their features and benefits. Print publications produce a tangible advertisement that can target specific readers, online can target a number of segments and can also involve audio & video. television uses site sound motion and emotion, radio is a frequency medium and outdoor advertising targets consumers throughout their daily routines. As technology advances print, television, radio and direct mail have al been impacted negatively. Newspaper circulation had been trampled by printing yesterdays news in a "now" media environment. Today the average household has over 120 television channel many with TiVo. Radio has also been fragmented by the sheer number of stations, satellite radio and podcasts. Direct mail is affected by rising postal costs and higher paper costs. According the Verisign, "11 million domain names were registered last year to bring the total registered domains to 192 million worldwide. Wow, that's a ton of websites where do you go when you need something and what is the level of online loyalty? Not so good. How often do you see a newspaper, radio station, or a tv station advertise on a billboard? Almost every day. 

A successful advertising campaign uses multiple media formats to target their audience most effectively and outdoor can add efficiencies to any media buy. Outdoor advertising media insurance for your campaign. The type of insurance that will guarantee a large percentage will be able to see your message no matter what their tv, radio, newspaper or online habits are with a good amount of frequency. The message is the medium and adds that reach and frequency to really keep your advertising message top of mind.