Billboards Shine When the Sun Comes Out

05/24/2017 by

According to many outdoor advertising experts, summer is the best time to get your message out on a billboard. In winter, people cocoon themselves inside, going out just when they must. Commuter traffic stays the same, but overcast weather and rain make them want to get the trip over with quickly.

But during the summer, people are out and about. They vacation in new areas, explore the local community and find reasons to get outside. Children are out of school and parents are driving them to a host of activities.

Make the Best Use of Your Billboard

How can you get the most attention possible for your summer billboard? Professionals in the field emphasize that you need to keep it short and simple. Crowding your ad space with too many colors and too much text makes it hard to read. You have seconds for drivers and pedestrians to get the gist of your marketing effort. That means simple works.

You want to be clear about what you want to achieve:

  • Is your billboard giving a call-to-action? Think about the local fast food place with a big arrow, with text like “Take Exit 41 for Great Burgers.”
    • Or is its main purpose to spread your brand? Think about Coca-Cola’s “Taste the Feeling.”

    You can’t mix the two and still be effective. Use a call-to-action to tell your consumers about a sale coming up, or tempt them off the freeway to check out your wares. A side effect might be to grow brand recognition, but your purpose is that call-to-action.

    On the other hand, if your purpose is remind local residents that your nursery has the biggest selection locally and a long history with the community, that’s more brand recognition.

    Once your purpose is clear, the designer knows what type of artwork to create. The design will reinforce the purpose, and viewers will get your message.

    Trust Professionals

    Sound confusing? Effective billboard creation is complex, with many factors involved. That’s why businesses that want their outdoor advertising that works team up with Billboard Connection, a team that is experienced in this type of marketing.

    Billboard Connectionhas been serving the industry for over two decades. In that time, we have earned a reputation for innovative design and installation. We are experts when it comes to the proper placement of a billboard to reach your target demographics.

    Call the pros here at Billboard Connection today for a free, no-obligation quote. You can reach us at 1-800-357-6025.