As we become more of an on the move and on demand society outdoor advertising options have expanded to touch consumers throughout their daily routine becoming more a part of their daily life. Transit advertising options are smaller media formats or billboards placed in areas where there is a mass transit. This covers buses, trains, subways, airports and mobile billboards and offers "face-to-face" exposure to consumers in a variety of ways. Advertisements can be placed in-car, on-platform, in waiting areas, and in high traffic corridors providing daily reach to riders. Frequency of riding ensures a connection is made to this captive audience on the day the message is relevant. Especially when you consider how many people ride the rails to work, shop and entertainment venues.