illboards are advertisements that
provide information to passing vehicles and pedestrians. These large
format out of home advertising structures, typically found in high
traffic areas and are viewed at distances of 50 feet or more. There are a few types of billboards and their sizes usually depend on the speed of traffic and distance from the person viewing it. A billboard on a highway or expressway is commonly called a bulletin. A billboard on a secondary roadway where traffic is 30 mph - 50 mph is commonly called a poster. A poster is usually about half of the width of a bulletin. Wallscapes are very large format displays that can be see from many streets because of their large size. They are usually landmark locations in a metro area. These are also viewed by pedestrian traffic as well as vehicles. Digital billboards also come in different sizes depending on their audience and traffic. On expressways or highways they are usually the same size as the bulletin. On secondary street or neighborhood roadways they can be the size of posters. Their size also depends on the speed of traffic and the proximity to the roadway.
Types of billboards are the following. For more information click on the links below or call Billboard Connection at 800-237-1532 to find out what products will best help you target your audience.
- Bulletins - (14' high x 48' wide, 10.5' high x
36' wide, or similar sizes) large format displays usually located on
highways, expressways, or major surface streets
- Posters (30 sheet, 8 sheet, & Premier
Panels) - medium format (10' high x 22' wide or 5' high x 11' wide) that
are more locally focused on primary and secondary roadways. Posters
have a "local" presence and can target demographic or geographic target
- Wallscapes - (over 700 sq feet) very large
format outdoor advertising that is usually in metropolitan area or a
landmark location for extended viewing. Wallscapes are generally the
signature piece in an outdoor campaign and create a lasting impression
- Digital Billboards (14' high x 48'wide, 10.5' high x 36' wide, or similar sizes). Digital billboards are a broadcast type of media for outdoor allowing advertisers to target their audience and flexibility.
bulletin billboard advertising
poster billboard advertising
wallscape billboard advertising
digital billboard advertising