Reach customers on the road, in shopping areas and throughout their daily journeys. Billboard Connection helps businesses and advertising agencies plan billboard and other out-of-home (OOH) advertising campaigns around their audience, markets and budget.
From a single local campaign to advertising across multiple markets, our team can help with media planning and buying, creative, production and campaign execution. Find an outdoor advertising expert in your market or explore the formats below.
Billboard advertising
Traditional billboards put your message in a fixed location along highways, commuter routes and local streets. Bulletins and posters offer different sizes and placement options. Spectaculars and wallscapes can provide larger-format opportunities where available.
The right placement depends on the audience you want to reach, viewing conditions, traffic patterns and proximity to your business. Explore poster billboards and wallscape advertising.
Digital billboard advertising
Digital billboards display creative on electronic screens. They can suit campaigns that need changing messages or time-sensitive promotions. Message rotation, scheduling options and creative requirements depend on the display and media owner.
Our team can help you compare digital and traditional options for your goals. Explore digital billboard advertising.
Transit and airport advertising
Reach people during their journeys with bus, rail, transit shelter, mobile billboard and airport advertising. Format selection should reflect where your audience travels and the areas your campaign needs to cover. Explore airport advertising.
Street furniture, malls and other media
Bus benches, shelters, street kiosks and mall displays can place your message near everyday destinations. Other options include cinema, grocery stores, gas stations, sports stadiums, aerial advertising and experiential campaigns. Availability varies by market.
Explore mall advertising, cinema advertising and sports stadium advertising.
How we plan your outdoor advertising campaign
- Define the brief. Share your goals, audience, target markets, dates and budget.
- Compare media and locations. Review suitable formats and available placements with your local expert.
- Prepare your creative. Coordinate design, production requirements and installation or digital delivery as needed.
- Launch and review. Confirm the campaign schedule and discuss proof of performance and measurement options.
What affects outdoor advertising costs?
Costs depend on the market, location, media format, campaign length and availability. Creative, printing, production and installation can also affect the total. Digital and static placements may have different booking terms.
Request a quote for your specific campaign so you can compare the media cost, any production charges and the proposed schedule. Your local team can explain the options available for your budget.
Common campaign questions
How far in advance should I book?
Timing depends on inventory, campaign dates, format and production needs. Contact your local office early, especially for a specific location or launch date, so the team can check availability and requirements.
Can you help with billboard design?
Our team can assist with creative and production. Share any existing artwork or brand guidelines and confirm the selected format’s specifications before preparing final files.
Can I advertise in more than one city?
Yes. Billboard Connection can help plan local, regional and nationwide campaigns. Start with your target markets, audience and budget so the team can recommend an approach.
Request an outdoor advertising quote
Tell us where you want to advertise, your campaign dates and what you want to achieve. Call (866) 257-6025, find your local office or send your brief using the form below.