Monster Effect from Monster Suction Billboard

Talk about creatively making the most of  the environment and infrastructure available! This billboard in Bratislava, Slovakia, dubbed Monster Suction, is advertising the power of the Miele S8 vacuum cleaner.

The billboard was placed over a tunnel on a well traveled highway. It looks like the vacuum is actually sucking a continuous line of cars and trucks into the tunnel. The video of the billboard and moving cars made by the company got plenty of shares and likes on the web, adding to the clout of the advertising campaign.

Keeping Branding Consistent

Billboards are an effective tool of a many-pronged advertising campaign. Coordinating both offline and online platforms into one united whole produces the best results. It lets companies reach their target market wherever they are, in the car on the way to work, online as they surf the web and in social media where they connect with friends.

 

According to the inbound experts at Hubspot, keeping the branding consistent over every platform and medium is one of the biggest challenges facing marketers today. One of the best ways to assure it stays uniform is by repurposing content from one platform to the next. 

From Billboard to Video to Social Media

This video is an excellent example. The billboard gets the message across to drivers in Slovakia who use the highway and tunnel where it was installed. Filming a short video of cars entering the tunnel under the actual billboard, the advertisers were able to post it on YouTube, place it on blogs and get it shared on social media. In addition, individual photos from the video were posted on Instagram and other platforms.

In every case, the message and brand were uniform because they all used actual photos of the original billboard. That meant there was no chance of branding that was inconsistent.

 

Billboards can play an essential part in an effective ad campaign. Though they are inherently a local platform, they can be creatively used in a worldwide campaign using the web.

Get Noticed With Help From Professionals

Billboard marketing experts can help your product stand out from the crowd and get noticed. At Billboard Connections, you will work a team that has years of practical and creative experience in outdoor marketing.

Billboard Connection is the number one outdoor advertising solution. Its experts can help you choose the most effective designs and locations for your target market. Get a free quote when you call the professionals at 1-866-257-6025.