Add Outdoor Advertising to Your Marketing Mix

Adding billboards, transit advertising, stadium advertising, street-level advertising, and other forms of outdoor advertising to your marketing mix can help your business reach thousands of potential customers throughout Downtown Atlanta. Outdoor advertising gives your brand a powerful physical presence in places where people are already commuting, working, attending events, dining, shopping, sightseeing, and making purchasing decisions.

For businesses looking to increase visibility in the heart of Atlanta, billboard advertising can be an especially effective way to reach a large and diverse audience. Downtown Atlanta attracts office workers, convention attendees, tourists, sports fans, college students, local residents, commuters, hotel guests, business travelers, and visitors every day.

By placing your message along busy highways, major streets, and heavily traveled transportation corridors, your company can stay visible to people as they move throughout Downtown Atlanta and surrounding areas.

Billboards Work!

Billboards are one of the most recognizable and dependable forms of outdoor advertising. Unlike many digital advertisements, billboards cannot be skipped, closed, muted, or blocked. A well-placed billboard puts your company name, message, product, or service directly in front of drivers and passengers repeatedly.

Billboard Connection provides access to billboard advertising opportunities throughout Downtown Atlanta and across the Atlanta metropolitan area. Available locations can include high-visibility billboard placements along major highways and heavily traveled roads such as I-75, I-85, the Downtown Connector, I-20, Northside Drive, Peachtree Street, Spring Street, Martin Luther King Jr. Drive, and other important Downtown Atlanta transportation routes.

For advertisers specifically interested in reaching people traveling into and through Downtown Atlanta, corridors such as the I-75/I-85 Downtown Connector and I-20 can provide valuable exposure to daily commuters, visitors, business travelers, sports fans, and people traveling to destinations throughout the city.

Whether your goal is to promote a restaurant, hotel, attraction, professional service, retail business, healthcare provider, financial institution, entertainment venue, real estate development, college, event, or national brand, billboard advertising can help keep your business in front of the audience you want to reach.

We Work for You

Choosing the right billboard involves more than simply finding an available sign. Location, traffic patterns, visibility, direction of travel, audience demographics, advertising goals, campaign length, and budget can all play a role in determining which billboard makes the most sense for your business.

At Billboard Connection, we work for you.

Our goal is to help you find strong billboard locations at competitive rates while making the advertising process as simple as possible. Instead of contacting multiple outdoor advertising companies on your own, our team can help research available billboard inventory throughout Downtown Atlanta and identify options that match your objectives.

We can assist with every step of your Downtown Atlanta billboard advertising campaign, including selecting locations, reviewing available inventory, negotiating rates, coordinating artwork, preparing production, printing billboard materials, and scheduling installation.

If you already have billboard artwork, we can help coordinate the next steps. If you need help developing a design, we can guide you through the process and help make sure your message is appropriate for an outdoor advertising environment.

Billboard designs generally work best when they are simple, bold, and easy to understand quickly. Drivers often have only a few seconds to read a billboard, so strong headlines, recognizable branding, clear imagery, and an easy-to-remember call to action can help improve the effectiveness of your campaign.

Local, Regional and National Billboard Campaigns

For more than 30 years, the staff at Billboard Connection has helped business owners and organizations use outdoor advertising to increase awareness and reach new customers.

We have the ability to help build billboard campaigns on a local, regional, or national level. Whether you need a single billboard in Downtown Atlanta or a larger campaign covering multiple highways, neighborhoods, cities, or states, we can help develop a strategy that matches your goals.

Because Billboard Connection works as a national billboard advertising agency, we can work with multiple billboard owners and outdoor advertising companies instead of being limited to inventory from one provider. This allows us to focus on finding locations that make sense for your campaign.

Our team can also help compare billboard options based on factors such as location, visibility, traffic flow, estimated impressions, advertising format, and cost.

Businesses advertising in Downtown Atlanta may want to reach different audiences depending on their goals. Some campaigns may focus on weekday commuters and office workers. Others may target convention attendees, sports fans, concertgoers, tourists, students, hotel guests, or visitors traveling to some of Atlanta’s best-known attractions.

A carefully planned outdoor advertising campaign can help your brand remain visible throughout the customer journey.

Traditional and Digital Billboard Advertising

The Downtown Atlanta market offers both traditional and digital billboard advertising opportunities.

Traditional billboards can be an excellent choice for businesses that want consistent exposure over an extended period of time. Your advertisement remains visible throughout the campaign and can generate repeated impressions among commuters, residents, workers, and frequent visitors to Downtown Atlanta.

Digital billboards provide additional flexibility. Because digital displays rotate between multiple advertisers, they can allow businesses to change creative messages more easily and may provide opportunities for shorter or more targeted campaigns.

Digital billboard advertising can also work well for businesses promoting events, concerts, sporting events, grand openings, limited-time promotions, conferences, conventions, and other time-sensitive messages.

The right format will depend on your advertising goals, budget, campaign length, and desired location. Our team can help you evaluate available options and determine which type of billboard advertising may work best for your business.

Why Advertise in Downtown Atlanta?

Downtown Atlanta offers advertisers a unique combination of commuter, business, entertainment, tourism, convention, student, and visitor traffic.

As one of the busiest areas of the Atlanta metropolitan region, Downtown Atlanta is home to major office buildings, hotels, universities, restaurants, attractions, government facilities, sports venues, convention facilities, entertainment destinations, and residential developments.

Popular destinations throughout Downtown Atlanta attract visitors from across Georgia, the United States, and around the world. The area is also crossed by several major highways and surface streets that carry substantial traffic into, out of, and through the city.

This creates opportunities for advertisers to reach a broad range of audiences, including:

• Downtown Atlanta commuters
• Office workers and business professionals
• Tourists visiting Atlanta
• Convention and conference attendees
• Sports fans
• Concert and event attendees
• College students
• Hotel guests
• Local residents
• Restaurant and nightlife customers
• Corporate decision-makers
• Visitors traveling to entertainment, dining, shopping, and attractions

Repeated exposure along these heavily traveled corridors can help strengthen brand recognition and keep your business top of mind.

Reaching Atlanta’s Major Downtown Destinations

Downtown Atlanta includes many of the city’s most recognizable destinations and activity centers. Visitors regularly travel into the area for sporting events, concerts, conventions, business meetings, dining, entertainment, sightseeing, and special events.

The area surrounding Mercedes-Benz Stadium, State Farm Arena, the Georgia World Congress Center, Centennial Olympic Park, Georgia Aquarium, World of Coca-Cola, College Football Hall of Fame, CNN Center area, and nearby Downtown hotels and businesses can generate substantial visitor activity.

Billboards positioned along routes leading toward Downtown can allow businesses to reach consumers before they arrive at their destination.

For restaurants, attractions, entertainment businesses, hotels, retailers, and service companies, this can be especially valuable. A billboard can introduce your business to visitors before they have decided where to eat, shop, stay, or spend their time.

Advertising can also reach Atlanta residents who travel through Downtown regularly for work, entertainment, sporting events, or other activities.

Billboard Advertising Along the Downtown Connector

The Downtown Connector, where I-75 and I-85 travel through central Atlanta, is one of the most important transportation corridors for reaching Downtown Atlanta audiences.

Drivers traveling along the Downtown Connector include commuters heading to offices throughout Atlanta, visitors traveling to Downtown attractions, students, tourists, commercial traffic, and people attending sporting events, concerts, and conventions.

Billboard advertising along or near this corridor can help businesses generate repeated exposure among people traveling through the center of Atlanta.

Depending on billboard availability, advertisers may also consider locations designed to reach motorists traveling toward Downtown from different parts of the Atlanta metropolitan area.

The direction of travel can be an important consideration when selecting a billboard. For example, a business may want to target morning traffic entering Downtown Atlanta, afternoon traffic leaving the city, or visitors approaching a specific entertainment or convention district.

Our team can help review these factors when identifying potential billboard locations.

Advertising Near Atlanta Sports and Entertainment Venues

Downtown Atlanta is one of the city’s most active sports and entertainment districts.

Events at Mercedes-Benz Stadium and State Farm Arena can bring large numbers of people into the area for professional sports, college sports, concerts, exhibitions, and special events.

Businesses that want to reach these audiences can use outdoor advertising to build awareness before visitors arrive at the venue.

Restaurants, bars, hotels, attractions, transportation companies, entertainment businesses, retail stores, and national brands may benefit from billboard exposure near major event routes.

Outdoor advertising can also be coordinated with major events and seasonal campaigns to increase visibility during periods when Downtown Atlanta experiences additional visitor traffic.

Advertising to Atlanta Convention and Business Travelers

Downtown Atlanta is also an important convention and business destination.

The Georgia World Congress Center and surrounding hotels, meeting spaces, restaurants, and entertainment venues attract conventions, conferences, trade shows, corporate meetings, and business travelers throughout the year.

Billboard advertising can help businesses reach convention attendees as they travel into Downtown Atlanta and move between hotels, meeting facilities, restaurants, attractions, and entertainment destinations.

Companies targeting business travelers may use outdoor advertising to promote restaurants, transportation services, professional services, financial services, technology companies, hospitality businesses, and other products or services.

Because convention attendees may be unfamiliar with Atlanta, highly visible outdoor advertising can play an important role in introducing them to local businesses.

Downtown Atlanta Tourism Advertising

Tourism is another important part of the Downtown Atlanta advertising market.

Visitors come to Downtown Atlanta to experience many of the city’s most recognizable attractions. Tourists may be actively looking for restaurants, entertainment, shopping, attractions, transportation options, and other services during their stay.

Outdoor advertising can reach these visitors while they are already traveling through the city.

Billboards near major transportation routes can introduce travelers to businesses before they begin searching online or arrive at their destination.

When combined with digital advertising, social media, search marketing, and other promotional channels, billboard advertising can help create a strong, recognizable presence for your brand throughout the Atlanta market.

Start Your Downtown Atlanta Billboard Campaign

If you are considering billboard advertising in Downtown Atlanta, Billboard Connection can help you evaluate your options and develop a campaign that fits your goals and budget.

From finding the right location to negotiating rates, preparing artwork, coordinating printing, and arranging installation, we help manage the entire process.

Whether you want to promote your business to Downtown commuters, reach visitors attending major events, advertise near sports and entertainment venues, connect with convention attendees, increase local brand awareness, or build a larger regional advertising campaign, we can help you get started.

Call Billboard Connection today at (404)-671-9490 for more information about Downtown Atlanta billboard advertising and available outdoor advertising opportunities.