Source: AdForum If you’re not familiar with the title, Smile 2 is the sequel to the movie Smile, which is a blend of psychological and supernatural horror. The sequel is much the same, and you can tell that with a single glance at the billboard advertising the film’s theatrical release. The film’s title, with the […]
Source: AdForum It doesn’t happen often in life, or in the world of advertising, but every now and again, events converge in just the right way that it creates a once in a generation opportunity. When something like that happens, you’ve really got no choice. You have to take advantage of it. Recently, Heinz did […]
Source: madg.com There are a lot of ways to go about designing a successful billboard ad campaign, but admittedly, it’s easier to advertise some products on billboards than others. Internet service on a billboard has had a decidedly “hit or miss” history, but Ritter Communications seems to have cracked the code. Their ad campaign is as […]
Source: Canva.com Sometimes, it takes a truly humble product to demonstrate genius. A quietly brilliant ad campaign featuring Pond Facial Scrub is a classic case in point. At first glance, facial scrub is as unlikely a billboard advertising rockstar as imaginable, but look at this ad. Even at a glance you can almost feel the […]
Image source: Designrush If you’re looking for a fun, clever way to get the attention of your potential customers with your next billboard ad campaign, you could do a lot worse than borrowing an idea from a recent StreetEasy campaign. If you’re not aware, StreetEasy is a real estate website based in New York City. […]
Florida law enforcement used billboards in their attempt to crack several cold cases. A local billboard company donated several spots around Pinellas County to support the effort. Law enforcement around the country routinely use billboards as part of campaigns to solve old murders and other serious crimes. Jog Memories The cases around Jacksonville range from […]
Buildings as Art and Ads Today, we’re featuring a large billboard on the side of a 6 story New York City building. Carnival Cruise lines used billboards like these as well as conventional billboards to advertise their shipboard water parks. The campaign is all about broadcasting the message about having ‘water fun’ while on Carnival’s […]
Called tubers in the tubes, the Lay’s potato chip out of home piece placed in the Chicago subway got lots of attention in 2009. The aim of the campaign was to tout the fact that the brand uses American-grown spuds to make the chips. The realistic OOH piece looked like real potatoes were growing out […]
According to many outdoor advertising experts, summer is the best time to get your message out on a billboard. In winter, people cocoon themselves inside, going out just when they must. Commuter traffic stays the same, but overcast weather and rain make them want to get the trip over with quickly. But during the summer, […]
It takes a lot to get the attention of drivers and passersby. Busy concentrating on getting to their destination and with information coming at them from every direction, they tend to be oblivious. That’s why the most effective billboards make use of unexpected art that shakes their usual expectations. Here is a closer look at […]