Image source: Designrush If you’re looking for a fun, clever way to get the attention of your potential customers with your next billboard ad campaign, you could do a lot worse than borrowing an idea from a recent StreetEasy campaign. If you’re not aware, StreetEasy is a real estate website based in New York City. […]
Florida law enforcement used billboards in their attempt to crack several cold cases. A local billboard company donated several spots around Pinellas County to support the effort. Law enforcement around the country routinely use billboards as part of campaigns to solve old murders and other serious crimes. Jog Memories The cases around Jacksonville range from […]
Buildings as Art and Ads Today, we’re featuring a large billboard on the side of a 6 story New York City building. Carnival Cruise lines used billboards like these as well as conventional billboards to advertise their shipboard water parks. The campaign is all about broadcasting the message about having ‘water fun’ while on Carnival’s […]
Called tubers in the tubes, the Lay’s potato chip out of home piece placed in the Chicago subway got lots of attention in 2009. The aim of the campaign was to tout the fact that the brand uses American-grown spuds to make the chips. The realistic OOH piece looked like real potatoes were growing out […]
According to many outdoor advertising experts, summer is the best time to get your message out on a billboard. In winter, people cocoon themselves inside, going out just when they must. Commuter traffic stays the same, but overcast weather and rain make them want to get the trip over with quickly. But during the summer, […]
It takes a lot to get the attention of drivers and passersby. Busy concentrating on getting to their destination and with information coming at them from every direction, they tend to be oblivious. That’s why the most effective billboards make use of unexpected art that shakes their usual expectations. Here is a closer look at […]
BBC World Uses Corner Billboards to Attract Attention BBC World wanted to arrive in the U.S. with a bang in 2006. It’s New York City billboards did just that. The goal was to publicize the launch of BBC World, a 24-hour news and information channel, in America. Billboards were an essential part of their successful […]
Do you have projects at home that you keep procrastinating on? Most homeowner’s do. Lowes Home Improvement tapped into the guilt with this billboard. Words and graphics both illustrate the point: unfinished projects. As spring rolls around, it is a timely reminder to think about gardening, painting and other household chores. Finding the Pain Point […]
Wondering how to ask your loved one to marry you? Think big! Think billboard. Here is a look at how it worked for two couples, one in Minnesota, the other in England. Colin and Brittany in Minnesota Colin Buschette asked, “Brittany Stang: Will You Marry Me?” on a billboard in Detroit Lakes in Minnesota. Said […]
In 2007, London shoppers got a chance to sample Thorntons chocolate, right off the billboard. An Easter marketing effort, it was made from bunnies, Easter eggs and panels, all pure chocolate. Delighted passersby were invited to snap off pieces of chocolate from directly from the billboard. And they did, with mouth watering energy and speed. […]