Billboard Shocks Drivers in Austria Marketers expect consumers to swallow a lot with some of their ads. This billboard in Austria does too, literally. Drivers follow the road that looks like it heads directly into a woman’s mouth. The company is Oldtimer, a chain of highway cafes in Austria that advertises an all-you-can-eat menu. […]
The Billboard That Asks: Are You Brainy? This billboard in Britain has a light bulb that lights up when a pedestrian walks under it. The idea is that the person is smart enough to read The Economist, a leading, deep-thinker’s newspaper. The billboard appeals to people because it is active, and interactive, drawing them into […]
Dieting resonates among every age group from teen on up, every economic bracket, male and female. This Chattanooga, Tennessee billboard for Silberman’s Fitness Center sends a message loud and clear—time to get fit. Easy to Understand The minimalist presentation is easy to read by people passing by. The guy with the big paunch tilts the […]
This Minneapolis billboard for QuitPlan is not subtle, using as it does a 30’ high cigarette getting extinguished in a huge ashtray alongside the freeway. All it needed as text was the company name, QuitPlan, a group that helps smokers kick the habit. Potential Buyers The road where it was installed had a variety of […]
If you somehow happened to find yourself stuck on top of a billboard, do you think commuters would call the police on your behalf? Most likely! How do we know this? Because some ingenious marketers decided to find out what would happen if you gave people the impression that there was someone sitting on a […]
An automobile that can jump a bridge is one smart car. And indeed, the car featured on a billboard on a bridge in Rotterdam, Netherlands is the Brabus Ultimate – a mini sports car manufactured by Smart Automobile in 2007. This tiny vehicle is an unlikely candidate for a sports car, so the company wanted to […]
If you’ve got a skyscraper handy, you’re a third of the way to a stunning, one-of-a-kind billboard. Just add a hefty dose of creativity and lots of money. The folks at Coca-Cola did just that and turned a run of the mill, mid-centurycentury piece of architecture into a multi-media, memorable animated billboard. Celebrating 125 Years […]
As you hurtle down the freeway late at night, what do you see but a spectral car glowing in the dark. Is it the ghost of automobiles past? No indeed, it’s the billboard of the car of the future. The BMW i3 to be exact, and its first high-end, fully electric production car. What It Looks […]
When it comes to fast food, McDonald’s is the king. You can find one just about anywhere you go. You know what you’re getting, how much it costs and how it tastes. That’s what makes McDonald’s as successful as it is. With the millions of dollars at the disposal of its marketing department, McDonald’s regularly […]
“It is a beautiful, simple, and inspiring tribute to a man who was all those things.” The billboard company later released a statement saying they wished to pay tribute to Nimoy and placed 15 such images around Atlanta. As the weekend went on, billboards from the company Outfront Media (formerly CBS, owners of “Star Trek”) […]