If you’ve got a skyscraper handy, you’re a third of the way to a stunning, one-of-a-kind billboard. Just add a hefty dose of creativity and lots of money. The folks at Coca-Cola did just that and turned a run of the mill, mid-centurycentury piece of architecture into a multi-media, memorable animated billboard. Celebrating 125 Years […]
As you hurtle down the freeway late at night, what do you see but a spectral car glowing in the dark. Is it the ghost of automobiles past? No indeed, it’s the billboard of the car of the future. The BMW i3 to be exact, and its first high-end, fully electric production car. What It Looks […]
When it comes to fast food, McDonald’s is the king. You can find one just about anywhere you go. You know what you’re getting, how much it costs and how it tastes. That’s what makes McDonald’s as successful as it is. With the millions of dollars at the disposal of its marketing department, McDonald’s regularly […]
“It is a beautiful, simple, and inspiring tribute to a man who was all those things.” The billboard company later released a statement saying they wished to pay tribute to Nimoy and placed 15 such images around Atlanta. As the weekend went on, billboards from the company Outfront Media (formerly CBS, owners of “Star Trek”) […]
There you are in your Camaro, zipping down I-25 outside Denver, hitting 80 mph, riding the bumper of the big truck ahead of you. You look off to the side of the freeway at a huge billboard and…. immediately slow down. Is that a cop you saw? No, It was actually a billboard! The message […]
Rarely in life do you have one of those moments where you are so awed by witnessing a thing, “Did they really do that? wow!” your jaw might as well do the figurative hitting the floor action. What am I talking about? An amazing “billboard” that Nationwide Insurance put up in Columbus, Ohio. This company […]
Bloody Effective Advertising The pulp fiction movie “Kill Bill,” full of guts and gore, was advertised in New Zealand with a billboard that seemingly drenched passersby with blood. Uma Thurman, the star of “Kill Bill,” was a Samurai with a sword named Hatorri Hanzo hoisted over her shoulder. From it spewed spatters of blood at […]
You can see now that billboards are one of those advertising media that are rapidly being preferred by the world’s advertising populace. You can accurately say that billboards are truly beneficial to several people. Why else would they choose to use billboards instead of using other forms of advertising like television, radio, magazines and newspapers? […]
Americans spend over $30 billion on sports related apparel each year. At the wholesale level, the sporting goods industry, which includes Nike and Adidas, is worth over $70 billion. Nike is number one on the list, with over $27 billion with Adidas with Adidas number two at almost $20 billion. With money like that, Nike and […]
limited resources on bad ideas. The number one area of business that people waste money on is advertising. That’s because they never think about using billboard advertising. Billboard advertising is an extremely effective, yet cost-efficient, way for small business owners to create some buzz for products and services. The Outdoor Advertising Association of America estimates […]