Called tubers in the tubes, the Lay’s potato chip out of home piece placed in the Chicago subway got lots of attention in 2009. The aim of the campaign was to tout the fact that the brand uses American-grown spuds to make the chips. The realistic OOH piece looked like real potatoes were growing out […]
According to many outdoor advertising experts, summer is the best time to get your message out on a billboard. In winter, people cocoon themselves inside, going out just when they must. Commuter traffic stays the same, but overcast weather and rain make them want to get the trip over with quickly. But during the summer, […]
On your way home from work, have you ever wondered what’s for dinner? Or perhaps what groceries you need to get for your family? If only you could both commute and shop at the same time… could you? The answer is a definitive yes. Peapod, an online grocery company set up billboards to remind customers […]