Source: AdForum If you’re not familiar with the title, Smile 2 is the sequel to the movie Smile, which is a blend of psychological and supernatural horror. The sequel is much the same, and you can tell that with a single glance at the billboard advertising the film’s theatrical release. The film’s title, with the […]
Source: AdForum It doesn’t happen often in life, or in the world of advertising, but every now and again, events converge in just the right way that it creates a once in a generation opportunity. When something like that happens, you’ve really got no choice. You have to take advantage of it. Recently, Heinz did […]
Source: madg.com There are a lot of ways to go about designing a successful billboard ad campaign, but admittedly, it’s easier to advertise some products on billboards than others. Internet service on a billboard has had a decidedly “hit or miss” history, but Ritter Communications seems to have cracked the code. Their ad campaign is as […]
Source: Canva.com Sometimes, it takes a truly humble product to demonstrate genius. A quietly brilliant ad campaign featuring Pond Facial Scrub is a classic case in point. At first glance, facial scrub is as unlikely a billboard advertising rockstar as imaginable, but look at this ad. Even at a glance you can almost feel the […]
From: https://broadsign.com/blog/our-favourite-ooh-and-billboard-ads/ Most marketers would agree that given the limited space on billboard advertising, and the short amount of time the average viewer will be looking at it, visuals really matter. The most successful ads tend to tell their story with pictures, rather than words. That’s certainly true, but there are lots of different ways […]
Quick, if you wanted to design a billboard that showed off how transparent your company was, how would you do it? Well, if you’re anything like Capital One, UK, you’d do it by hiring a great design firm (Rise at Seven) to build you a transparent billboard which featured your new mostly transparent credit card. […]
Have you ever walked on French fries? Whaaaat? Yes, French fries! During Zurichfest, a major public festival in Switzerland, McDonald’s decided to get creative with its marketing. It changed a crosswalk into a package of its famous French fries with the fries acting as the stripes on the crosswalk. The crosswalk led right on to […]
When it comes to fast food, McDonald’s is the king. You can find one just about anywhere you go. You know what you’re getting, how much it costs and how it tastes. That’s what makes McDonald’s as successful as it is. With the millions of dollars at the disposal of its marketing department, McDonald’s regularly […]
Bloody Effective Advertising The pulp fiction movie “Kill Bill,” full of guts and gore, was advertised in New Zealand with a billboard that seemingly drenched passersby with blood. Uma Thurman, the star of “Kill Bill,” was a Samurai with a sword named Hatorri Hanzo hoisted over her shoulder. From it spewed spatters of blood at […]