Eye-Catching Traveling Billboards

Have you ever heard of trompe l’oeil? It’s French for “deceive the eye” and according to Wikipedia ‘is an art technique that uses realistic imagery to create the optical illusion that the depicted objects exist in three dimensions.’

 

The technique has been used in advertising for quite some time now; billboards that utilize this technique catch drivers unawares and spark interest in the products much more than would your regular run-of-the-mill billboard.

 

They’re commonly employed on freight trucks, which are an eye-catching media for selling anything and everything under the sun, from beer to storage to fast food, as well as the benefits of using the library!

 

Mobile billboards are effective for two reasons. First, the artwork is memorable in its surprise and uniqueness and second, the trucks bring the message to a wide audience.

 

Billboards as Art

These billboards are artwork but also an engaging and sophisticated way to sell. Trompe d’oeil is not new. In fact it has been around for centuries. And it still confuses and entertains its viewers.

 

That is precisely what makes it effective as a method of selling. Drivers, pedestrians and people watching from buildings do a double-take when these trucks roll by. The message is delivered in a way that is memorable. Viewers enjoy sharing what they saw with friends, which increases the audience for the product.

 

The price is right. Creating the artwork isn’t cheap, but once that is accomplished, the actual painting of numerous trucks is cost-effective.

 

Trompe d’oeil is so striking that these mobile works of art also attract attention in print and online. It is common to see photos of these trucks on the web, getting shared on social media. Print newspapers and online blogs write articles about them. This gets even more attention for the product.

 

Trucks as Billboards

There are two types of truck billboards. The first, specialty artwork like the trompe d’oeil, is rare and very attention getting. The second and far more common are billboards placed on flatbed trucks and hauled around a specific area in order to attract attention.

 

Both methods are effective in drawing attention to ads and products. Traveling billboards go where consumers are. Mobile advertising gets noticed by drivers and pedestrians. The potential audience is huge. These billboards can also work well with static billboards, those which are installed in one location, reinforcing the message.

 

Travelling billboards offer the advantage of repetition. When trucks are used in specific localities as billboards, consumers see the same message over and over again. The trucks can be scheduled to travel certain roads repeatedly to let the ad sink in. This is especially effective during rush hour or after a concert or ball game.

 

The more concentrated the number of people, the better place it is to advertise with truck billboards. With the right planning, mobile billboards can attract over 10,000 impressions each hour.

 

No Escape

Another big advantage is the fact that mobile billboards are right in front of prospects. Consumers can’t change the channel or switch to another website. It is in the full view of the audience as long as the truck is passing by.

Using trucks as billboards is a memorable way to reach a target audience. It doesn’t matter if the truck has an everyday advertisement that is scheduled to drive through a specific neighborhood. Or it could be a truck that is delivering products across country, one that has eye-catching artwork painted on the side. This medium is entertaining as it is effective.