limited resources on bad ideas. The number one area of business that people waste money on is advertising. That’s because they never think about using billboard advertising.
Billboard advertising is an extremely effective, yet cost-efficient, way for small business owners to create some buzz for products and services. The Outdoor Advertising Association of America estimates that U.S. businesses spent more than $5.5 billion on outdoor advertising last year. They are expecting that number to rise yet again this year. From the looks of it, billboard advertising is on the rise in popularity and for good reason.
There are a few reasons why billboard advertising has an increase, with cost efficiency being at the top. Compared to other types of advertising, billboards are an inexpensive way to reach the general public.