Surprising Billboard Designs Grab Attention

It takes a lot to get the attention of drivers and passersby. Busy concentrating on getting to their destination and with information coming at them from every direction, they tend to be oblivious.

That’s why the most effective billboards make use of unexpected art that shakes their usual expectations. Here is a closer look at two that were eye-catching successes.

Craftsman: “Trust in Your Hands”

Do-it-yourselfers have relied on Craftsman tools for almost 9 decades. In 2010, billboards in the Midwest reminded buyers how dependable these tools are.

The campaign slogan, “Trust in Your Hands,” was illustrated with a huge hand reaching toward the sky and holding a wrench. The tagline reminds people they can trust the Craftsman name, while also encouraging them to try their skill at home repairs.

The campaign also included a photography contest. People could submit a photo of their current project, show themselves using Craftsman tools or even create a billboard of their own design.

Cockroaches that Glow in the Night

A touch of domestic horror inspired a New Zealand billboard. A pest control company, selling relief from cockroaches, designed one that interacted with drivers’ headlights at night.

The billboard showed one cockroach that everyone could see, day or night. But when it got dark, a multitude of cockroaches glowed across the billboard, in reaction to the headlights. To drivers at night, it looked like the billboard was overrun with cockroaches—the worst nightmare for homeowners and apartment dwellers.

This innovative, and creepy, use of reflective inks caught the interest of drivers and the local media. The billboard was part of a company campaign advertising new methods of pest control.

Billboard Connection, Innovating for 20 Years

Billboard Connection has been helping businesses just like yours for two decades. We have a team who know how to use cutting-edge technology and design to grab attention and get your brand talked about.

Billboard Connection can help you with one billboard or dozens, in your town or across the country. We have an experienced team of researchers, designers and technicians who handle the entire process, from planning through installation.

Call Billboard Connection today, 1-866-357-6025, for a free, no-obligation quote for your next billboard. We are here to 

help and welcome your questions. www.BillboardConnection.com