Take A Page from the StreetEasy Playbook!
Image source: Designrush If you’re looking for a fun, clever way to get the attention of your potential customers with your next billboard ad campaign, you could do a lot…
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NASA Gets It Right
Image source: Designrush You might think that since NASA is a government agency, they have no need to advertise. After all, their funding comes from the government, why would they…
Bus Stops Turn into Advertisements
Take a look at this bus stop: It’s both fabulous and comfortable, is it not? Well, as comfortable as one could reasonably expect a bus stop to be, of course….
OOH – Still One of the Safest Forms of Advertising Around
Advertising fraud is a particularly troublesome issue and in the digital realm, it is very much on the rise. Last year, based on data collected by Statista, advertising fraud consumed…
Use Shadow Creatively to Make Your Ad Memorable
On its face, billboard advertising is fairly simple. There are a handful of “rules” that when applied correctly and consistently, will yield good results. Saying that, however, is deceptive. Chess…
Take Cues from Spacesaver
If you’re not familiar with Spacesaver, the company is renowned for providing mobile shelving and high-density storage solutions. Their slogan, “should have gone to Spacesaver” recently celebrated its twentieth anniversary…
Sometimes, Simple is Best
Not long ago, pictures of Ikea mini billboards began popping up on various social media channels. People were talking about them not because of their spectacular artwork or their savvy…
OOH Advertising Surges in the Third Quarter of 2022
According to a report recently issued by the OAAA (Out of Home Advertising Association of America), outdoor advertising revenue increased by an impressive 11% in the third quarter of 2022,…
Take A Page from Corona’s Playbook
Successful advertising can take a number of forms, but recently, the makers of Corona beer hit upon a novel idea that really took their advertising game to the next level….
Learn The Art of Shadow Play to Up Your Advertising Game
This month, we’re focused on the use of light and shadow in billboard advertising, which honestly, doesn’t get as much attention as it should. Most people who design ad campaigns…
Modelo Knocks it Out of the Park!
Modelo, a well-known brand of beer, recently launched a stellar ad campaign conceived and implemented by the advertising studio, Groove Jones. There are a great many different ways one can…
Lessons Learned From The Recent Chamdor Campaign
Unless you live in Nigeria, you may be unfamiliar with the Chamdor brand. It is the best-selling brand of alcohol-free wine in Nigeria and the company prides itself on quality. …
A Billboard That Bursts into Flames?
One of the most inventive billboard advertising ideas in recent history comes to us from the Brazilian advertising firm BETC/Havas. The particular campaign we’re talking about was one designed to…
Whatever The Rest of the Pack is Doing, Do Something Else!
A lot of ad campaigns tend to follow the herd. That’s not necessarily a bad thing because ‘the herd’ tends to be a fairly safe place to be. It’s predictable,…
Go Big or Go Even Bigger!
One of the things you hear repeatedly in advertising circles is “think outside the box!” It’s a phrase designed to prompt people to think about billboard advertising in new, creative…
Take a Page from the CarDoor Playbook
When you’re designing an ad campaign, the location where you display the ads is every bit as important as the message. CarDoor, an online car buying platform, understands this point…
Advertising Lessons from David Ogilvy
David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and…
Go Big or…Go Bigger?
Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example…
Six Words or Less, with A Twist!
It’s an advertising truism. For best results, keep the number of words to an absolute minimum, with six words or less being ideal. A recent billboard by Lowes illustrates this…
Performance-Based Marketing
Tracking of advertisements and their results, in it’s most basic forms, dates back to the beginning of advertising itself, to about 3000 B.C. This ancient ad depicts, on a Babylonian…
TIPS FOR TRACKING EFFECTIVENESS…
In marketing, you want to know what works and what doesn’t so that you canoptimize what works making it work even better. By keeping track of theresponses that you get…
10 Guiding Principles When Hiring an Ad Agency
by Donald Varner www.AdvertisingAgencies.org 10 Guiding Principles When Hiring an Ad Agencyby Donald Varner www.AdvertisingAgencies.org Every year many companies switch ad agencies for a multitude of reasons, a couple of…
Crowdsourcing Who-Done-It with Billboards
Florida law enforcement used billboards in their attempt to crack several cold cases. A local billboard company donated several spots around Pinellas County to support the effort. Law enforcement around…
Buildings as Art and Ads
Buildings as Art and Ads Today, we’re featuring a large billboard on the side of a 6 story New York City building. Carnival Cruise lines used billboards like these as…
Billboards Shine When the Sun Comes Out
According to many outdoor advertising experts, summer is the best time to get your message out on a billboard. In winter, people cocoon themselves inside, going out just when they…
Potatoes for Lay’s Chips, Fresh from the Billboard
Called tubers in the tubes, the Lay’s potato chip out of home piece placed in the Chicago subway got lots of attention in 2009. The aim of the campaign was…
Surprising Billboard Designs Grab Attention
It takes a lot to get the attention of drivers and passersby. Busy concentrating on getting to their destination and with information coming at them from every direction, they tend…
BBC World Uses Corner Billboards to Attract Attention
BBC World Uses Corner Billboards to Attract Attention BBC World wanted to arrive in the U.S. with a bang in 2006. It’s New York City billboards did just that. The…
Muffins Are Falling! The Muffins Are Falling!
How do you draw attention to your product? Have it crush a car! Bloom Supermarkets grabbed the attention of drivers in Charlotte, N.C., with a combination billboard-and-squashed-car marketing event with…
London Billboard Delights Chocoholics
In 2007, London shoppers got a chance to sample Thorntons chocolate, right off the billboard. An Easter marketing effort, it was made from bunnies, Easter eggs and panels, all pure…
Pop the Question with a Billboard
Wondering how to ask your loved one to marry you? Think big! Think billboard. Here is a look at how it worked for two couples, one in Minnesota, the other…
Reminding Homeowners It’s Time for Spring Cleaning
Do you have projects at home that you keep procrastinating on? Most homeowner’s do. Lowes Home Improvement tapped into the guilt with this billboard. Words and graphics both illustrate the…
Monster Effect from Monster Suction Billboard
Talk about creatively making the most of the environment and infrastructure available! This billboard in Bratislava, Slovakia, dubbed Monster Suction, is advertising the power of the Miele S8 vacuum cleaner….
Builds Strong Teeth and Strong Advertising
A man is using his teeth to chew up the edge of this billboard that he has ripped off at the lower right edge. Installed in Jakarta, Indonesia, this billboard…
McDonald’s: Along the Street and on the Street
Have you ever walked on French fries? Whaaaat? Yes, French fries! During Zurichfest, a major public festival in Switzerland, McDonald’s decided to get creative with its marketing. It changed a…
Legos Everywhere!
Many families have Legos spilling out from their children’s playroom into the family room, kitchen and beyond. Entire childhoods have been built on these tiny plastic bricks. And now they…
Billboard Sends Soaring Ski Message
Mammoth Mountain ski resort got the attention of Southern California skiers with this imaginative, eye-catching billboard. It’s a snowboarder seemingly flying off of a ramp that is the billboard. Drivers…
Burma-Shave: One of the Most Successful-Ever American Billboard Campaigns
Still remembered with fondness, the Burma-Shave rhyming slogans were one of the most effective billboard campaigns ever put to use along American highways. It worked well for the company from…
The Berger Billboard: Using the Colors of the Sky
What if you can use the environment around your billboard as a part of the concept of the billboard itself? Well, that’s just what happened in India. A billboard for…
Coming to Town: the Latest and Greatest in Circus Billboards
Did you know that the some of the first examples of roadside advertising–the first billboards—were circus posters? The Ringling Bros.-Barnum & Bailey Circus large-format poster (shown above) was more than…
Eye-Catching Traveling Billboards
Have you ever heard of trompe l’oeil? It’s French for “deceive the eye” and according to Wikipedia ‘is an art technique that uses realistic imagery to create the optical illusion that the…
Can You Shop While Commuting?
On your way home from work, have you ever wondered what’s for dinner? Or perhaps what groceries you need to get for your family? If only you could both commute…
The Billboard That Asks: Are You Brainy?
The Billboard That Asks: Are You Brainy? This billboard in Britain has a light bulb that lights up when a pedestrian walks under it. The idea is that the person…
Billboard Shocks Drivers in Austria
Billboard Shocks Drivers in Austria Marketers expect consumers to swallow a lot with some of their ads. This billboard in Austria does too, literally. Drivers follow the road that looks…
Billboards in 3D Get Attention
If you somehow happened to find yourself stuck on top of a billboard, do you think commuters would call the police on your behalf? Most likely! How do we know…
Butt Out!
This Minneapolis billboard for QuitPlan is not subtle, using as it does a 30’ high cigarette getting extinguished in a huge ashtray alongside the freeway. All it needed as text…
Creativity Meets Simplicity
Dieting resonates among every age group from teen on up, every economic bracket, male and female. This Chattanooga, Tennessee billboard for Silberman’s Fitness Center sends a message loud and clear—time…
What’s All-Electric and Glows In The Dark?
As you hurtle down the freeway late at night, what do you see but a spectral car glowing in the dark. Is it the ghost of automobiles past? No indeed, it’s…
Skyscraper + Creativity + Money = Coke Magic
If you’ve got a skyscraper handy, you’re a third of the way to a stunning, one-of-a-kind billboard. Just add a hefty dose of creativity and lots of money. The folks…
A Smart Attention Getter
An automobile that can jump a bridge is one smart car. And indeed, the car featured on a billboard on a bridge in Rotterdam, Netherlands is the Brabus Ultimate –…