BBC World Uses Corner Billboards to Attract Attention BBC World wanted to arrive in the U.S. with a bang in 2006. It’s New York City billboards did just that. The goal was to publicize the launch of BBC World, a 24-hour news and information channel, in America. Billboards were an essential part of their successful […]
Do you have projects at home that you keep procrastinating on? Most homeowner’s do. Lowes Home Improvement tapped into the guilt with this billboard. Words and graphics both illustrate the point: unfinished projects. As spring rolls around, it is a timely reminder to think about gardening, painting and other household chores. Finding the Pain Point […]
Wondering how to ask your loved one to marry you? Think big! Think billboard. Here is a look at how it worked for two couples, one in Minnesota, the other in England. Colin and Brittany in Minnesota Colin Buschette asked, “Brittany Stang: Will You Marry Me?” on a billboard in Detroit Lakes in Minnesota. Said […]
In 2007, London shoppers got a chance to sample Thorntons chocolate, right off the billboard. An Easter marketing effort, it was made from bunnies, Easter eggs and panels, all pure chocolate. Delighted passersby were invited to snap off pieces of chocolate from directly from the billboard. And they did, with mouth watering energy and speed. […]
How do you draw attention to your product? Have it crush a car! Bloom Supermarkets grabbed the attention of drivers in Charlotte, N.C., with a combination billboard-and-squashed-car marketing event with the goal of drawing attention to the jumbo muffins sold by Bloom. “Your Car Is Squashed” The first step of the marketing campaign was putting […]
Talk about creatively making the most of the environment and infrastructure available! This billboard in Bratislava, Slovakia, dubbed Monster Suction, is advertising the power of the Miele S8 vacuum cleaner. The billboard was placed over a tunnel on a well traveled highway. It looks like the vacuum is actually sucking a continuous line of cars […]
Have you ever walked on French fries? Whaaaat? Yes, French fries! During Zurichfest, a major public festival in Switzerland, McDonald’s decided to get creative with its marketing. It changed a crosswalk into a package of its famous French fries with the fries acting as the stripes on the crosswalk. The crosswalk led right on to […]
A man is using his teeth to chew up the edge of this billboard that he has ripped off at the lower right edge. Installed in Jakarta, Indonesia, this billboard is promoting the toothpaste Formula Tooth Care: Bite. The motto is “Builds Strong Teeth.” One creative way of advertising on billboards is incorporating the structure […]
Still remembered with fondness, the Burma-Shave rhyming slogans were one of the most effective billboard campaigns ever put to use along American highways. It worked well for the company from 1927 through 1963. Burma-Shave sold a brushless shaving cream that came in a tube. The jingles and billboard campaign along America’s highways was successful, bringing […]
Mammoth Mountain ski resort got the attention of Southern California skiers with this imaginative, eye-catching billboard. It’s a snowboarder seemingly flying off of a ramp that is the billboard. Drivers and passersby were amazed at the snowboarder suspended in space above the board, doing a maneuver called a half pipe. He’s about ready to land […]