How do you draw attention to your product? Have it crush a car! Bloom Supermarkets grabbed the attention of drivers in Charlotte, N.C., with a combination billboard-and-squashed-car marketing event with the goal of drawing attention to the jumbo muffins sold by Bloom. “Your Car Is Squashed” The first step of the marketing campaign was putting […]
Talk about creatively making the most of the environment and infrastructure available! This billboard in Bratislava, Slovakia, dubbed Monster Suction, is advertising the power of the Miele S8 vacuum cleaner. The billboard was placed over a tunnel on a well traveled highway. It looks like the vacuum is actually sucking a continuous line of cars […]
Have you ever walked on French fries? Whaaaat? Yes, French fries! During Zurichfest, a major public festival in Switzerland, McDonald’s decided to get creative with its marketing. It changed a crosswalk into a package of its famous French fries with the fries acting as the stripes on the crosswalk. The crosswalk led right on to […]
A man is using his teeth to chew up the edge of this billboard that he has ripped off at the lower right edge. Installed in Jakarta, Indonesia, this billboard is promoting the toothpaste Formula Tooth Care: Bite. The motto is “Builds Strong Teeth.” One creative way of advertising on billboards is incorporating the structure […]
Still remembered with fondness, the Burma-Shave rhyming slogans were one of the most effective billboard campaigns ever put to use along American highways. It worked well for the company from 1927 through 1963. Burma-Shave sold a brushless shaving cream that came in a tube. The jingles and billboard campaign along America’s highways was successful, bringing […]
Mammoth Mountain ski resort got the attention of Southern California skiers with this imaginative, eye-catching billboard. It’s a snowboarder seemingly flying off of a ramp that is the billboard. Drivers and passersby were amazed at the snowboarder suspended in space above the board, doing a maneuver called a half pipe. He’s about ready to land […]
Many families have Legos spilling out from their children’s playroom into the family room, kitchen and beyond. Entire childhoods have been built on these tiny plastic bricks. And now they have invaded the outdoor space, in the form of billboards, bus stop signs and street art like the one above. Eye-Grabbing Icons The characters at […]
Have you ever heard of trompe l’oeil? It’s French for “deceive the eye” and according to Wikipedia ‘is an art technique that uses realistic imagery to create the optical illusion that the depicted objects exist in three dimensions.’ The technique has been used in advertising for quite some time now; billboards that utilize this technique catch […]
Did you know that the some of the first examples of roadside advertising–the first billboards—were circus posters? The Ringling Bros.-Barnum & Bailey Circus large-format poster (shown above) was more than 50 square feet in size. It called children and adults to see the lions and tigers and clowns at the circus in 1835. The First […]
What if you can use the environment around your billboard as a part of the concept of the billboard itself? Well, that’s just what happened in India. A billboard for Berger paints makes clever use of the changing colors of the sky to show off the color and natural finish of the company’s new line. […]