Cleveland Ohio Billboards, Billboard Posters, Vehicle Wraps & Alternative Advertising

Cleveland Metro Demographics

Population: 299,199 (18+).
African-American: 53.3%.
White American: 37.3%.
Hispanic or Latino: 10%.
From other races: 4.4%.
From two or more races: 2.8%.
Asian American: 1.8%.
Median household income: $25,928.

Advertising-in-Cleveland-Ohio-CBSA.
Outline– CBSA|Dark Green– MSA|Light Green– µSA.
CBSA information for Cleveland, OH.

The Cleveland-Akron-Elyria CBSA includes 8 counties; Lorain, Medina, Cuyahoga, Summit, Portage, Geauga, Lake and Ashtabula. The 2 MSAs are Cleveland-Elyria-Mentor (Lorain, Medina, Cuyahoga, Geauga and Lake counties) and Akron (Summit and Portage counties).

The difference between the Cleveland Metro population and the CBSA population for the area is well over 2 million. This difference can make or break a campaign plan. Ensuring the necessary reach and frequency for your campaign means securing the appropriate media quantity. This can not be done without first defining your core target area. When the coverage areas are accurately established, a properly defined target area using outdoor advertising can be seamlessly integrated into any media mix.

What you need to know about advertising in Cleveland Ohio.

Cleveland is home to three professional sports teams, the Cleveland Browns, Cleveland Cavaliers and the Cleveland Indians. Home games during the baseball, basketball and football seasons draw large crowds to the downtown stadiums. Utilizing arena advertising, mobile units, sidewalk decals and other outdoor advertising options allows marketing campaigns to reach a large number of people in high traffic areas.

One of the only free-standing sidewalk media options in the market are kiosk displays. With over 100 units in the downtown area, these sidewalk kiosks are placed in high traffic areas and make for high impact in non-cluttered environments. These kiosks are backlit to provide 24/7 exposure to both vehicle and pedestrian traffic.

Cost of traditional advertising in Cleveland, Ohio.

Poster Costs.

Bulletin Costs.

Digital Billboard Costs.

Average cost based on 31 displays
Average cost based on 9 displays
Available– YES.
CPM– $2.58.
CPM– $6.13.
Sold as network– YES.
CPP– $37.20.
CPP– $88.56.
Average Weekly Impressions Per Unit– 357,791.
Average Weekly Impressions Per Poster– 39,091
Average Weekly Impressions Per Bulletin– 177,031.
Bus King Display Costs.

Bus Tail Display Costs.

Average cost based on 75 displaysAverage cost based on 75 displays.
CPM– $1.55.
CPM– $0.98.
CPP– $22.35.
CPP– $14.10.
Average Weekly Impressions Per King– 27,930 Average Weekly Impressions Per Tail– 27,930.
Events in Cleveland:
Boo at the Zoo/Family Fall FunFest/Taste of Little Italy.
Cleveland Annual Ohio Irish Festival/Geauga Lake Oktoberfest/Thanksgiving at the Zoo.
Cleveland International Film Festival/Great American Rib Cook-Off/TOPS Kids Fest.
Cleveland Latin Film Festival/Kwanzaa Celebration/Tremont Arts & Cultural Festival.
CMJ/Rock Hall Music Fest/Slavic Village Polish Festival/Tri-C JazzFest.
East 185th Street Festival/Taste of Cleveland.
Most large-scale events in the market are held at the Cleveland Convention Center.

Sports in Cleveland.

MLB / NFL / NBA / AHL / AFL / LFL.
Cleveland Indians / Cleveland Browns / Cleveland Cavaliers / Lake Erie Monsters / Cleveland Gladiators / Cleveland Crush.
Businesses of Note: The city is home to six Fortune 500 companies. They are Eaton, Parker Hannifin, Sherwin-Williams, Cliffs Natural Resources, Aleris, and Key Corp. Other companies of note headquartered in Cleveland include American Greetings, Chef Boyardee, Cleveland International Records, Cleveland Motorcycle Manufacturing Company, Glidden, Jewell Automotive, Jordan Motor Car Company, KeyBank, King Musical Instruments, Kirby Company, G.C. Kuhlman Car Company, Moen, Mr. Hero, Progressive Corporation, Sherwin-Williams, and Stouffer’s.

Advertising & PR agencies: (AD) Brokaw, Inc., Adcom Communications, Wyse, Cleveland Web Design, Roop & Co. Public Relations, Zig Marketing, David Group, Inc., Cleveland Media Connect, Mitchell Allen Group, North Coast Research Group, Recess Creative, Studiothink, Melamed Riley Advertising, McKinney Advertising, Rosetta, Watt + Company LLC, Singleton & Partners (PR) Falls Communications, Hennes Paynter Communications, Landau Public Relations, The Oppidan Group, Inc., Roop & Co., Lesic & Camper Communications LLC, Whelan Communications, BTZ Brand, and PR 20/20.

Colleges: There is one public university located within the city limits: Cleveland State University (CSU). Private colleges in the city include Case Western Reserve University, Cleveland Institute of Art, and Cleveland Institute of Music.

Must see destinations in Cleveland, OH.

Allen Theatre / Cleveland Museum of Art / James A. Garfield Monument / Rock and Roll Hall of Fame Museum.
Children’s Museum of Cleveland / Cleveland Museum of Natural History / Lake View Cemetery / Rocky River Reservation.
Christmas Story House / Crawford Auto-Aviation Museum / Museum of Contemporary Art / Steamship William G. Mather.
Cleveland Botanical Garden / Greater Cleveland Aquarium / North Chagrin Reservation / The Cleveland Play House.
Cleveland Gray’s Armory Museum / International Women’s Air & Space Museum / Old Stone Church / USS Cod Submarine Memorial.
Cleveland Metroparks Zoo / Italian Cultural Garden / Playhouse Square Center / West Side Market.

As of 2010, the city had a total population of 396,815, making Cleveland the second largest city in Ohio. Residents of Cleveland are called “Clevelanders,” some nicknames for the city are “North Coast,” “The Forest City,” “The Rock and Roll Capital of the World,” and historically “Sixth City.”

The difference between the Cleveland Metro population and the CBSA population for the area is well over 2 million. Cleveland is home to three professional sports teams, the Cleveland Browns, Cleveland Cavaliers and the Cleveland Indians. Other companies of note headquartered in Cleveland include American Greetings, Chef Boyardee, Cleveland International Records, Cleveland Motorcycle Manufacturing Company, Glidden, Jewell Automotive, Jordan Motor Car Company, KeyBank, King Musical Instruments, Kirby Company, G.C. Kuhlman Car Company, Moen, Mr. Hero, Progressive Corporation, Sherwin-Williams, and Stouffer’s.