It’s no secret that you can find and rent outdoor advertising space on your own. However that doesn’t necessarily mean it’s in your best interest.
For starters, you may not be privy to all of the options at your disposal, because some billboards are owned by individuals and small companies that are difficult to locate – which means you could miss out on the location that would work best for you.
In addition, the outdoor advertising industry is like many others: The best customer service, rates and locations often go to the companies with the greatest buying power, a description that usually applies to big businesses or those that have the funds to hire high-powered advertising agencies. As a result, small and mid-size companies can sometimes wind up paying more and getting less.
Plus you can’t underestimate the value of your time. Coordinating all of the activities related to the production and design of your outdoor advertisement can take countless extra hours you don’t have. And even then your advertisement may not look as good or communicate as effectively as it might have.
Billboard Connection levels the playing field. Our presence as a national franchise – and the fact that we represent a wide number of clients – gives your company the advantages of collective buying power. And our core competency as an outdoor advertising specialist gives us the ability to help find the best locations and negotiate the best rates for you. Plus, through an arrangement with our sister company, Sign-A-Rama, we have the ability to cost-effectively design and produce any form of signage you need, so you can begin running your outdoor advertising campaign almost immediately. |